Objective
Established a unified design language across footwear, apparel, and accessories rooted in waterproof performance and continuous innovation to evolve Vessi’s brand expression into a scalable product platform that drives clarity, consistency, and long-term consumer connection.
Results
• Established brand ethos guide
• Set seasonal design direction across footwear, appaeral, and accessories
• Built cross-functional alignment with merchandising, development, and brand marketing
• Defined material and construction toolbox
• Created and launched product design and development wholesale calendar
• Revised footwear lasts to have consistant fit and sizing
• Led and mentored senior and junior designers
Original Wordmark
New Wordmark
Growth required a new identity
As Vessi evolved from a digitally native brand into a multi-category, omnichannel business with physical retail and aggressive growth plans, the existing brand and product expression no longer reflected the scale or ambition of the company. This inflection point required a refined design direction one that modernized brand and product in parallel, creating a cohesive, elevated experience across footwear, apparel, accessories,
and retail touchpoints.
Vessi is Vancouver
Rooted in Vancouver’s intersection of nature, city, and relentless rain, Vessi’s design direction begins with environment as truth. Familiarity with place and movement informs every decision, creating products that feel instinctive, purposeful, and resilient. Premium waterproof footwear, apparel, and accessories are designed to move seamlessly across terrain and weather supporting daily life without distraction or limitation.
Design Perspective (POV)
Design begins with intention. Before form, before material, before category, there must be a clear understanding of origin and purpose. By grounding product in a strong foundational identity, design gains direction allowing systems, materials, and ideas to evolve with meaning rather than momentum alone. This approach creates cohesion across product, builds trust through consistency, and establishes a creative framework that can expand, adapt, and grow over time.
Click to explore sub-categories
Design Systems
Create freedom—not limitation—by giving ideas a shared language to evolve with clarity and purpose.
Material Innovation
Materials are where performance becomes emotion, transforming function into something felt, not just understood.
Category Growth
Not expansion for scale alone, but the natural extension of a design philosophy applied with intention.